It takes the average reader 6 hours and 25 minutes to read The Theory of the Marketing Firm by Gordon R. Foxall
Assuming a reading speed of 250 words per minute. Learn more
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they...
The Theory of the Marketing Firm by Gordon R. Foxall is 376 pages long, and a total of 96,256 words.
This makes it 127% the length of the average book. It also has 118% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 45 minutes to read The Theory of the Marketing Firm aloud.
The Theory of the Marketing Firm is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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