It takes the average reader 8 hours and 27 minutes to read Tourism Marketing by Cathy H. C. Hsu
Assuming a reading speed of 250 words per minute. Learn more
Tourism Marketing provides a contemporary approach to formulating,implementing and monitoring marketing strategy for regional tourismmarketers and small businesses, the latter comprising over 90% ofthe 'tourism industry'. The principal aim of Tourism Marketing isto demonstrate how marketing principles apply in the tourismindustry in Australia, New Zealand and the Asia-Pacific. This text will provide students with a thorough understanding of: a conceptual framework for tourism and travel marketing the role and importance of destination marketingorganisations factors influencing tourism demand and supply characteristics of consumer-traveler behaviour services marketing in tourism the role of marketing research in management decisionmaking approaches to branding, positioning and segmentation the philosophy of integrated marketing communicationsperformance metrics
Tourism Marketing by Cathy H. C. Hsu is 496 pages long, and a total of 126,976 words.
This makes it 167% the length of the average book. It also has 155% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 11 hours and 33 minutes to read Tourism Marketing aloud.
Tourism Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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