How Long to Read Toward Cross-Channel Management

How Long Does it Take to Read Toward Cross-Channel Management?

It takes the average reader 1 hour and 25 minutes to read Toward Cross-Channel Management by Thomas Rudolph

Assuming a reading speed of 250 words per minute. Learn more

Description

New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.

How long is Toward Cross-Channel Management?

Toward Cross-Channel Management by Thomas Rudolph is 84 pages long, and a total of 21,336 words.

This makes it 28% the length of the average book. It also has 26% more words than the average book.

How Long Does it Take to Read Toward Cross-Channel Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 56 minutes to read Toward Cross-Channel Management aloud.

What Reading Level is Toward Cross-Channel Management?

Toward Cross-Channel Management is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Toward Cross-Channel Management?

Toward Cross-Channel Management by Thomas Rudolph is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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