It takes the average reader 4 hours and 17 minutes to read Transformations of Retailing in Europe after 1945 by Ms Lydia Langer
Assuming a reading speed of 250 words per minute. Learn more
After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.
Transformations of Retailing in Europe after 1945 by Ms Lydia Langer is 249 pages long, and a total of 64,491 words.
This makes it 84% the length of the average book. It also has 79% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 52 minutes to read Transformations of Retailing in Europe after 1945 aloud.
Transformations of Retailing in Europe after 1945 is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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