How Long to Read Transnational Retailing in East Asia

By Heung Wah Wong

How Long Does it Take to Read Transnational Retailing in East Asia?

It takes the average reader 4 hours and 57 minutes to read Transnational Retailing in East Asia by Heung Wah Wong

Assuming a reading speed of 250 words per minute. Learn more

Description

This book explores how Yaohan, a Japanese supermarket chain, expanded into Hong Kong in the 1980s and mainland China in the 1990s, and how this expansion evolved from initial success to ultimate failure and the company�s bankruptcy. It outlines the development and structure of the original Japanese company, and considers why it moved into Hong Kong and China. It explores the changing nature of society, consumerism and shopping in East Asia and shows how the company�s expansion fitted in to this. It also discusses the company�s culture and management as it expanded. Overall, the book emphasises what this case study shows about cross-cultural interaction in East Asia, arguing that globalisation of products and consumer tastes is much more complex than simply homogenisation along Western lines, or local adaption as a reaction against Western products and tastes.

How long is Transnational Retailing in East Asia?

Transnational Retailing in East Asia by Heung Wah Wong is 288 pages long, and a total of 74,304 words.

This makes it 97% the length of the average book. It also has 91% more words than the average book.

How Long Does it Take to Read Transnational Retailing in East Asia Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 46 minutes to read Transnational Retailing in East Asia aloud.

What Reading Level is Transnational Retailing in East Asia?

Transnational Retailing in East Asia is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Transnational Retailing in East Asia?

Transnational Retailing in East Asia by Heung Wah Wong is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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