It takes the average reader 4 hours and 1 minute to read Two Case Studies of Successful Strategic Communication Campaigns by Thomas P. Galvin
Assuming a reading speed of 250 words per minute. Learn more
"Strategic communication has come to be a popular term to describe the process by which U.S. military organizations managed and unified their planned communications efforts. Unfortunately, joint doctrine leaves many of the words associated with strategic communication undefined, including themes and messages, and 'strategic communication' has long suffered from definitional problems. While many commentators and experts have criticized the shortcomings of U.S. communication efforts, especially in operational environments, very little attention has been given to documenting success stories that suggest tools that leaders can use to design and implement campaigns. This book details two case studies of successful strategic communication campaigns-the Multi-Year Roadmap in Stabilization Force-Bosnia and the creation of the U.S. Africa Command. Both campaigns began in environments unfavorable to the commanders and their organizations but, in both cases, the campaign helped turn perceptions of the command into a more favorable light. The book concludes by drawing on the facts of the two cases to present a general architecture for communication campaigns applicable in both enterprise and operational contexts" -- Publisher's description.
Two Case Studies of Successful Strategic Communication Campaigns by Thomas P. Galvin is 236 pages long, and a total of 60,416 words.
This makes it 80% the length of the average book. It also has 74% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 30 minutes to read Two Case Studies of Successful Strategic Communication Campaigns aloud.
Two Case Studies of Successful Strategic Communication Campaigns is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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