It takes the average reader 3 hours and 14 minutes to read Understanding Branding in Higher Education by Anthony Lowrie
Assuming a reading speed of 250 words per minute. Learn more
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for brand theory. The author then uses an explication of the concept of relevance linked with desire to further our understanding of higher education as an emancipatory project. Chapter 4 explores brand identity, which is shown to be a retroactive investment of naming. Mathemes are used to illustrate the...
Understanding Branding in Higher Education by Anthony Lowrie is 188 pages long, and a total of 48,504 words.
This makes it 63% the length of the average book. It also has 59% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 25 minutes to read Understanding Branding in Higher Education aloud.
Understanding Branding in Higher Education is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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