It takes the average reader 5 hours and 30 minutes to read Understanding Fashion Scandals by Annamari Vänskä
Assuming a reading speed of 250 words per minute. Learn more
All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival. Analyzing the tactics brands including Burberry, Dior, Dolce & Gabbana and Prada adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry's journey towards cultural sustainability.
Understanding Fashion Scandals by Annamari Vänskä is 330 pages long, and a total of 82,500 words.
This makes it 111% the length of the average book. It also has 101% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 30 minutes to read Understanding Fashion Scandals aloud.
Understanding Fashion Scandals is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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