It takes the average reader 4 hours and 38 minutes to read Understanding Markets and Strategy by Malcolm Morley
Assuming a reading speed of 250 words per minute. Learn more
In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently possess and how to develop new assets for the target market. It also explores the implications for the strategies, resources, competencies and capabilities of expansion into international territories on your organization. The author explains, with practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis. Ideal for Directors and senior managers as well as strategic planners and marketing managers, it provides you with everything you need to understand markets and to create a strategic context for the development of credible and robust commercial strategies and plans to exploit them.
Understanding Markets and Strategy by Malcolm Morley is 274 pages long, and a total of 69,596 words.
This makes it 92% the length of the average book. It also has 85% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 20 minutes to read Understanding Markets and Strategy aloud.
Understanding Markets and Strategy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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