How Long to Read Understanding Sponsored Search

How Long Does it Take to Read Understanding Sponsored Search?

It takes the average reader 5 hours and 7 minutes to read Understanding Sponsored Search by Professor Jim Jansen

Assuming a reading speed of 250 words per minute. Learn more

Description

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing, and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations, and with enough detail to lead the interested reader to further inquiry.

How long is Understanding Sponsored Search?

Understanding Sponsored Search by Professor Jim Jansen is 298 pages long, and a total of 76,884 words.

This makes it 101% the length of the average book. It also has 94% more words than the average book.

How Long Does it Take to Read Understanding Sponsored Search Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours to read Understanding Sponsored Search aloud.

What Reading Level is Understanding Sponsored Search?

Understanding Sponsored Search is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Understanding Sponsored Search?

Understanding Sponsored Search by Professor Jim Jansen is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Understanding Sponsored Search by Professor Jim Jansen on Amazon click the button below.