How Long to Read Understanding User-Web Interactions via Web Analytics

How Long Does it Take to Read Understanding User-Web Interactions via Web Analytics?

It takes the average reader 1 hour and 41 minutes to read Understanding User-Web Interactions via Web Analytics by Bernard J. Jansen

Assuming a reading speed of 250 words per minute. Learn more

Description

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user–Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References

How long is Understanding User-Web Interactions via Web Analytics?

Understanding User-Web Interactions via Web Analytics by Bernard J. Jansen is 101 pages long, and a total of 25,351 words.

This makes it 34% the length of the average book. It also has 31% more words than the average book.

How Long Does it Take to Read Understanding User-Web Interactions via Web Analytics Aloud?

The average oral reading speed is 183 words per minute. This means it takes 2 hours and 18 minutes to read Understanding User-Web Interactions via Web Analytics aloud.

What Reading Level is Understanding User-Web Interactions via Web Analytics?

Understanding User-Web Interactions via Web Analytics is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Understanding User-Web Interactions via Web Analytics?

Understanding User-Web Interactions via Web Analytics by Bernard J. Jansen is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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