It takes the average reader to read Using Mixed-mode Survey in Exploring Transnational Entrepreneurs' Dynamics in Entrepreneurial Ecosystems by Mofoluke Akiode
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This case study describes the application of a mixed-mode survey to explore the possibilities of meeting the unmet objectives of entrepreneurial ecosystems through non-local or transnational actors and their resources. The research was carried out in a U.K. higher institution. The methodological choice of a mixed-mode survey was influenced by three key reasons. The first was the need to access a hard-to-reach population. The second was the need to obtain answers to structured questions across a large audience and wide geographic locations. The third reason was the timely and cost-effective advantage of the method. The case study describes the circumstances surrounding the choice and the effectiveness of using a mixed-mode survey. It also describes the logical and sequential link between the research questions and the data analysis carried out by the researcher to clarify the concepts and make the network and institutional theoretical underpinnings of the study clearer.
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