How Long to Read Using Qualitative Research in Advertising

By Margaret A. Morrison

How Long Does it Take to Read Using Qualitative Research in Advertising?

It takes the average reader 4 hours and 1 minute to read Using Qualitative Research in Advertising by Margaret A. Morrison

Assuming a reading speed of 250 words per minute. Learn more

Description

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on...

How long is Using Qualitative Research in Advertising?

Using Qualitative Research in Advertising by Margaret A. Morrison is 241 pages long, and a total of 60,491 words.

This makes it 81% the length of the average book. It also has 74% more words than the average book.

How Long Does it Take to Read Using Qualitative Research in Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 30 minutes to read Using Qualitative Research in Advertising aloud.

What Reading Level is Using Qualitative Research in Advertising?

Using Qualitative Research in Advertising is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Using Qualitative Research in Advertising?

Using Qualitative Research in Advertising by Margaret A. Morrison is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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