How Long to Read Was There a Pepsi Generation Before Pepsi Discovered It?

How Long Does it Take to Read Was There a Pepsi Generation Before Pepsi Discovered It??

It takes the average reader to read Was There a Pepsi Generation Before Pepsi Discovered It? by Stanley Charles Hollander

Assuming a reading speed of 250 words per minute. Learn more

Description

"Was there a Pepsi Generation before Pepsi discovered it? Stanley Hollander and Richard Germain's fascinating look at marketing campaigns of the past reveals how early marketers identified and actively promoted their products and services to an influential market segment - youth." "Today, the Pepsi Generation represents consumers whose purchasing power will influence market position long after they've turned 25. Not a creation of the 1960s, this group was also important to yesterday's marketers, who targeted youth as a distinct market more than a hundred years ago." "Beginning with 19th century campaigns aimed at 15-24-year-old consumers, this book traces the roots and development of youth marketing. Hollander and Germain explain how youth has been effectively - and not so effectively - reached through distinct product lines and youth-oriented advertising, contests and games, special promotions, and direct mail. This book also highlights the "youth appeal" of early campaigns, revealing how young and old - drawn by the allure or image of youth - become lifetime customers." "Early campaigns across a range of products and services - cosmetics, fashion, bridal wear, cigarettes, sporting goods, entertainment, churches, colleges, and the military - illustrate how youth marketing grew gradually during the late 19th century, took hold in the "flapper" era of the 1920s, and was a firmly established marketing practice by the beginning of World War II." "An important contribution to the field of marketing, this book will help marketers, researchers, and students understand and market successfully to today's and tomorrow's Pepsi Generations."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

How long is Was There a Pepsi Generation Before Pepsi Discovered It??

Was There a Pepsi Generation Before Pepsi Discovered It? by Stanley Charles Hollander is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read Was There a Pepsi Generation Before Pepsi Discovered It? Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read Was There a Pepsi Generation Before Pepsi Discovered It? aloud.

What Reading Level is Was There a Pepsi Generation Before Pepsi Discovered It??

Was There a Pepsi Generation Before Pepsi Discovered It? is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Was There a Pepsi Generation Before Pepsi Discovered It??

Was There a Pepsi Generation Before Pepsi Discovered It? by Stanley Charles Hollander is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Was There a Pepsi Generation Before Pepsi Discovered It? by Stanley Charles Hollander on Amazon click the button below.