It takes the average reader 3 hours and 40 minutes to read What They Don't Teach You About Marketing by Ketan Joshi
Assuming a reading speed of 250 words per minute. Learn more
New recruits who join the Marketing Department face a strange problem. They learn a lot of concepts - branding, segmentation, positioning, decision trees, competitive advantage, etc. - but find that they know very little about their own actual role, and what they are expected to do in an organization. This book fills the gap between what you learn in college and what you actually do in office. It explains the major concepts of marketing management in a friendly, easy-to-understand manner; and gives practical tips to make the transition from a 'college student' to a 'marketing professional' much easier. "This is a relevant guide for someone beginning a marketing career. The free-flowing style and lucid explanations make it an insightful read for the young professionals." Harsh Mariwala, CMD, Marico Ltd "Management students are traditionally introduced to the topics of Sales and Marketing in a disjointed & incoherent manner, usually taught by different faculty members. Ketan has marvelously attempted to create a unified framework for the different components of Marketing and Sales in a smooth yet down-to-earth story format. This book would be extremely useful for fresh recruits in Marketing or Sales. It will also be valuable for in-company Management Development Programmes for non-Marketing and Sales personnel." Boman Moradian, Management Consultant & Visiting Faculty at JBIMS
What They Don't Teach You About Marketing by Ketan Joshi is 220 pages long, and a total of 55,000 words.
This makes it 74% the length of the average book. It also has 67% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours to read What They Don't Teach You About Marketing aloud.
What They Don't Teach You About Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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