It takes the average reader and 19 minutes to read What's It Take to Make a Product Iconic? by Bertrand Cesvet
Assuming a reading speed of 250 words per minute. Learn more
This is the eBook version of the printed book. This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. How to create products that are truly iconic--and create conversation everywhere they go. The Red Bull can has become a modern-day icon. It took Dietrich Mateschitz and Johannes Kastner more than a year during the company’s start-up phase to design the can. Some might argue that this micro-management of packaging minutiae was an overinvestment in time and resources, but the result speaks for itself. Through such care and attention, product and package design can take on iconic power....
What's It Take to Make a Product Iconic? by Bertrand Cesvet is 19 pages long, and a total of 4,921 words.
This makes it 6% the length of the average book. It also has 6% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes and 26 minutes to read What's It Take to Make a Product Iconic? aloud.
What's It Take to Make a Product Iconic? is suitable for students ages 6 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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