It takes the average reader 2 hours and 10 minutes to read When Luxury Meets Art by Olga Louisa Kastner
Assuming a reading speed of 250 words per minute. Learn more
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.
When Luxury Meets Art by Olga Louisa Kastner is 127 pages long, and a total of 32,639 words.
This makes it 43% the length of the average book. It also has 40% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 58 minutes to read When Luxury Meets Art aloud.
When Luxury Meets Art is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
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