How Long to Read Why Customers Would Rather Have a Smartphone than a Car

How Long Does it Take to Read Why Customers Would Rather Have a Smartphone than a Car?

It takes the average reader 3 hours and 30 minutes to read Why Customers Would Rather Have a Smartphone than a Car by Cor Molenaar

Assuming a reading speed of 250 words per minute. Learn more

Description

Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for change, few of them have established convincing or sustainable models for the future. Cor Molenaar argues that by understanding the drivers behind these new consumer behaviours, retailers can identify the opportunities this represents and adapt their offering accordingly. The kind of relationship retailing he advocates involves the way the retailer interacts with their customer; the new environment that they need to sustain along with their ability to relate customer data, technology and new services. The author interweaves examples from traditional and virtual retailing with his research on consumer psychology and buying behaviour to offer a sophisticated and at times challenging guide for all those involved in retailing, as well as those responsible for planning and designing social and retail space.

How long is Why Customers Would Rather Have a Smartphone than a Car?

Why Customers Would Rather Have a Smartphone than a Car by Cor Molenaar is 206 pages long, and a total of 52,736 words.

This makes it 70% the length of the average book. It also has 64% more words than the average book.

How Long Does it Take to Read Why Customers Would Rather Have a Smartphone than a Car Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 48 minutes to read Why Customers Would Rather Have a Smartphone than a Car aloud.

What Reading Level is Why Customers Would Rather Have a Smartphone than a Car?

Why Customers Would Rather Have a Smartphone than a Car is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Why Customers Would Rather Have a Smartphone than a Car?

Why Customers Would Rather Have a Smartphone than a Car by Cor Molenaar is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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