How Long to Read Wine Markets

How Long Does it Take to Read Wine Markets?

It takes the average reader 6 hours and 50 minutes to read Wine Markets by Michael T. Hannan

Assuming a reading speed of 250 words per minute. Learn more

Description

The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers’ choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly.

How long is Wine Markets?

Wine Markets by Michael T. Hannan is 398 pages long, and a total of 102,684 words.

This makes it 134% the length of the average book. It also has 125% more words than the average book.

How Long Does it Take to Read Wine Markets Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 21 minutes to read Wine Markets aloud.

What Reading Level is Wine Markets?

Wine Markets is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Wine Markets?

Wine Markets by Michael T. Hannan is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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