How Long to Read World War Brands: World War II and the Rise of the Modern American Brand

How Long Does it Take to Read World War Brands: World War II and the Rise of the Modern American Brand?

It takes the average reader 5 hours and 28 minutes to read World War Brands: World War II and the Rise of the Modern American Brand by Barry Silverstein

Assuming a reading speed of 250 words per minute. Learn more

Description

How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you'll learn: - How Coca-Cola, Disney and other great American brands played an integral role in World War II - Why some American brands chose to do business with Nazi Germany - How television influenced the rise of the modern American brand - Plus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!

How long is World War Brands: World War II and the Rise of the Modern American Brand?

World War Brands: World War II and the Rise of the Modern American Brand by Barry Silverstein is 318 pages long, and a total of 82,044 words.

This makes it 107% the length of the average book. It also has 100% more words than the average book.

How Long Does it Take to Read World War Brands: World War II and the Rise of the Modern American Brand Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 28 minutes to read World War Brands: World War II and the Rise of the Modern American Brand aloud.

What Reading Level is World War Brands: World War II and the Rise of the Modern American Brand?

World War Brands: World War II and the Rise of the Modern American Brand is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy World War Brands: World War II and the Rise of the Modern American Brand?

World War Brands: World War II and the Rise of the Modern American Brand by Barry Silverstein is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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