How Long to Read A Branded World -The Importance of Public Relations Over Advertising in Brand Building

How Long Does it Take to Read A Branded World -The Importance of Public Relations Over Advertising in Brand Building?

It takes the average reader and 11 minutes to read A Branded World -The Importance of Public Relations Over Advertising in Brand Building by Romina Müller

Assuming a reading speed of 250 words per minute. Learn more

Description

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Lindenwood University (-), language: English, abstract: The Body Shop is a huge best-selling brand, while Pets.com has vanished into thin air. Both of these brands were first in their category and had a good chance to succeed in sales, but still developed differently. What is the reason for the outcome of those brands? To cut a long story short: The Body Shop relied on public relations to attract publicity, while Pets.com launched an expensive advertising campaign. When it comes to branding (the building of a brand), many companies rely first and sometimes only on advertising. However, as of today, advertising has lost its former credibility and has turned into an art form. This has two reasons: Consumers feel bombed with empty promises during commercials, and advertising agencies fight for awards for the creativity of their developed ads. The solution to this is clever PR. Public relations influences third parties (newspapers, TV shows, etc.) to publish favorable articles about the brand. Because PR itself is invisible and many people do not recognize it is there, public relations still has what advertising lacks: tons of credibility. However, most companies still rely on advertising to make their brand sell. This happens because public relations is difficult to control, while advertising can be developed exactly how planned. Nevertheless, companies need to understand that nowadays, advertising’s role has switched and should only be used for brand maintenance—years after the brand has been built through slow publicity by PR. Before that, advertising is mostly just money poured down the drain.

How long is A Branded World -The Importance of Public Relations Over Advertising in Brand Building?

A Branded World -The Importance of Public Relations Over Advertising in Brand Building by Romina Müller is 11 pages long, and a total of 2,761 words.

This makes it 4% the length of the average book. It also has 3% more words than the average book.

How Long Does it Take to Read A Branded World -The Importance of Public Relations Over Advertising in Brand Building Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 15 minutes to read A Branded World -The Importance of Public Relations Over Advertising in Brand Building aloud.

What Reading Level is A Branded World -The Importance of Public Relations Over Advertising in Brand Building?

A Branded World -The Importance of Public Relations Over Advertising in Brand Building is suitable for students ages 6 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy A Branded World -The Importance of Public Relations Over Advertising in Brand Building?

A Branded World -The Importance of Public Relations Over Advertising in Brand Building by Romina Müller is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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