It takes the average reader and 9 minutes to read Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong? by Romina Müller
Assuming a reading speed of 250 words per minute. Learn more
Essay from the year 2011 in the subject Communications - Ethics in the Media, grade: 90/96, Lindenwood University, language: English, abstract: In a capitalistic society, it is all about selling. Times are over when there was only one brand to buy. Nowadays, companies have to fight for attention for their products. A price war has emerged, and commercials are a part of it. Advertising agencies shoot for different solutions to market their products. One of these options is using celebrities to endorse cosmetics, beverages, fashion, and much more. The goal hereby is as follows: If a celebrity—whom some people regard as a superior individual—uses a product, it has to be good for everybody else. Hence, consumers will buy. The issue with this is that people believe celebrities, no matter what. Some still think that celebrities know more about life and what products to choose than the average person. Companies do not mind, because their use of celebrities boosts their sales. So is it ethical for a company to use a celebrity’s image to sell products, whether favorable or not, and to sometimes bend the truth by doing so?
Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong? by Romina Müller is 9 pages long, and a total of 2,331 words.
This makes it 3% the length of the average book. It also has 3% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes and 12 minutes to read Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong? aloud.
Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong? is suitable for students ages 6 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
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