It takes the average reader 1 hour and 21 minutes to read A Case Study of EasyJet and the Airline Industry by Florian Mayer
Assuming a reading speed of 250 words per minute. Learn more
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, (40 Fu noten) entries in the bibliography, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet's corporate history and its current position within the airline industry. Then, an external and internal analysis of EasyJet's business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet's growth in international air transport.
A Case Study of EasyJet and the Airline Industry by Florian Mayer is 81 pages long, and a total of 20,331 words.
This makes it 27% the length of the average book. It also has 25% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 1 hour and 51 minutes to read A Case Study of EasyJet and the Airline Industry aloud.
A Case Study of EasyJet and the Airline Industry is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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