How Long to Read The Death of the Brand? Challenges Facing International Brands in the 21st Century - an Analysis with Examples and Recommendations

How Long Does it Take to Read The Death of the Brand? Challenges Facing International Brands in the 21st Century - an Analysis with Examples and Recommendations?

It takes the average reader 1 hour and 1 minute to read The Death of the Brand? Challenges Facing International Brands in the 21st Century - an Analysis with Examples and Recommendations by Florian Mayer

Assuming a reading speed of 250 words per minute. Learn more

Description

Diploma Thesis from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Leeds (Trinity & All Saints College), course: Media Dissertation, language: English, abstract: For better or for worse, we live in what has been called a brandscape - a branded world - today. We are at a time in history when brands go beyond being business platforms to becoming symbols of our times. An increasing proportion of our lives is mediated by brands like McDonald′s, Sony and Budweiser, which often reflect the changing values of our society. Brands are more than just advertising, they are part of our culture. Think of Andy Warhol and Campbell′s Soup and Norman Rockwell and Coca-Cola. Think of the digital brandscape with Google, Facebook and YouTube - brands knowing more about who we are, what we look like, who our friends are and what our dreams and wishes are, than any other brand, organisation or company, ever knew before. Products, people, countries - Britain, for example, tried to become a brand with its "Cool Britannia" slogan - and companies are all racing to turn themselves into brands - to make their image more likeable and understandable. Furthermore, brands dominate our working lives, and corporate logos are now in every civic space, from schools, universities and playgrounds to hospitals and art galleries. And this brandscape can be considered to be global: walk down a street in any city in the world and there will be enough brands to make you feel at home. At the same time, brands and branding culture represents, among other things, an issue of culture and politics. In some cases, brands have rightly or wrongly become a political battleground. Most recently in 2007, demonstrating left-wing youths in Copenhagen smashed outlets of global food and entertainment chains, over a conflict with the city government that sold their youth centre (Ungdomshuset) to a Christian sect, which tore it down. Thus, t

How long is The Death of the Brand? Challenges Facing International Brands in the 21st Century - an Analysis with Examples and Recommendations?

The Death of the Brand? Challenges Facing International Brands in the 21st Century - an Analysis with Examples and Recommendations by Florian Mayer is 61 pages long, and a total of 15,311 words.

This makes it 21% the length of the average book. It also has 19% more words than the average book.

How Long Does it Take to Read The Death of the Brand? Challenges Facing International Brands in the 21st Century - an Analysis with Examples and Recommendations Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 23 minutes to read The Death of the Brand? Challenges Facing International Brands in the 21st Century - an Analysis with Examples and Recommendations aloud.

What Reading Level is The Death of the Brand? Challenges Facing International Brands in the 21st Century - an Analysis with Examples and Recommendations?

The Death of the Brand? Challenges Facing International Brands in the 21st Century - an Analysis with Examples and Recommendations is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Death of the Brand? Challenges Facing International Brands in the 21st Century - an Analysis with Examples and Recommendations?

The Death of the Brand? Challenges Facing International Brands in the 21st Century - an Analysis with Examples and Recommendations by Florian Mayer is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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