How Long to Read A key asset in luxury. What matters for brand value creation?

How Long Does it Take to Read A key asset in luxury. What matters for brand value creation??

It takes the average reader and 47 minutes to read A key asset in luxury. What matters for brand value creation? by Ramon Bravo Gonzalez

Assuming a reading speed of 250 words per minute. Learn more

Description

Academic Paper from the year 2021 in the subject Business economics - Supply, Production, Logistics, University of Glasgow, language: English, abstract: This paper seeks to contribute to the existing literature on brand value by identifying the factors that create and preserve brand value in luxury, from both, a consumer and company perspective. It seeks to advance luxury research by identifying the determinants of BV that are overemphasized and overlooked. Brand value (BV) is a key asset in luxury. Given the current pressures facing the industry, it is essential to know which consumer- and company-based factors create and preserve BV in luxury. This paper seeks to answer two research questions: 1. What are the most important determinants of BV from the luxury industry’s perspective? 2. What are the most important company- and consumer-based BV determinants within luxury? To conduct the analysis, the author adapts Keller and Lehmann’s Value Chain into a luxury context and then analyzes it statistically using linear modelling (lm). For the statistical analysis, the author builds a dataset using consumer data provided by BAV consulting and complement it with secondary sources including Bloomberg, CSRHub, Dow Jones Sustainability Index (DJSI), Interbrand and company reports. The results are then subject to expert validation with senior executives and stakeholders from the luxury industry (‘credibility checks’).

How long is A key asset in luxury. What matters for brand value creation??

A key asset in luxury. What matters for brand value creation? by Ramon Bravo Gonzalez is 46 pages long, and a total of 11,776 words.

This makes it 16% the length of the average book. It also has 14% more words than the average book.

How Long Does it Take to Read A key asset in luxury. What matters for brand value creation? Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 4 minutes to read A key asset in luxury. What matters for brand value creation? aloud.

What Reading Level is A key asset in luxury. What matters for brand value creation??

A key asset in luxury. What matters for brand value creation? is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy A key asset in luxury. What matters for brand value creation??

A key asset in luxury. What matters for brand value creation? by Ramon Bravo Gonzalez is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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