How Long to Read Brand Value in Luxury. Industry Perspectives

How Long Does it Take to Read Brand Value in Luxury. Industry Perspectives?

It takes the average reader and 44 minutes to read Brand Value in Luxury. Industry Perspectives by Ramon Bravo Gonzalez

Assuming a reading speed of 250 words per minute. Learn more

Description

Academic Paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of Glasgow, language: English, abstract: The luxury industry has specific characteristics that set it apart from non-luxury, making non-luxury research not fully transferable into a luxury context. In our work, we conduct qualitative interviews with stakeholders and senior executives from some of the most important brands in luxury. We find that CSR and luxury are compatible and that CSR contributes to BV within luxury. We also identify how CSR is and could be positioned to maximize BV. Our findings not only contribute to the literature on BV, CSR and luxury, but highlight the strategic importance that CSR has for BV in luxury and make a case for the industry to embrace it. Our findings are especially relevant now that the industry is facing significant financial pressures as a result of the Covid-19 pandemic, which make it essential for luxury brands to look into ways to increase their BV. Within luxury, the most valuable asset is brand value (BV). Non-luxury research has identified Corporate Social Responsibility (CSR) as one of the factors influencing BV. Luxury has not been typically associated with sustainability, but due to recent pressure from consumers and stakeholders many luxury brands are working toward implementing CSR initiatives.

How long is Brand Value in Luxury. Industry Perspectives?

Brand Value in Luxury. Industry Perspectives by Ramon Bravo Gonzalez is 44 pages long, and a total of 11,176 words.

This makes it 15% the length of the average book. It also has 14% more words than the average book.

How Long Does it Take to Read Brand Value in Luxury. Industry Perspectives Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 1 minute to read Brand Value in Luxury. Industry Perspectives aloud.

What Reading Level is Brand Value in Luxury. Industry Perspectives?

Brand Value in Luxury. Industry Perspectives is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Brand Value in Luxury. Industry Perspectives?

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