It takes the average reader 2 hours and 26 minutes to read Absolute Essentials of Marketing Research by Bonita M. Kolb
Assuming a reading speed of 250 words per minute. Learn more
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource,...
Absolute Essentials of Marketing Research by Bonita M. Kolb is 144 pages long, and a total of 36,576 words.
This makes it 49% the length of the average book. It also has 45% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 19 minutes to read Absolute Essentials of Marketing Research aloud.
Absolute Essentials of Marketing Research is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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