It takes the average reader 5 hours and 38 minutes to read Marketing Research by Bonita Kolb
Assuming a reading speed of 250 words per minute. Learn more
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including:...
Marketing Research by Bonita Kolb is 328 pages long, and a total of 84,624 words.
This makes it 111% the length of the average book. It also has 103% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 42 minutes to read Marketing Research aloud.
Marketing Research is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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