How Long to Read Adopting a Strategic Approach Within Retail Organisations

How Long Does it Take to Read Adopting a Strategic Approach Within Retail Organisations?

It takes the average reader and 33 minutes to read Adopting a Strategic Approach Within Retail Organisations by Robert Stolt

Assuming a reading speed of 250 words per minute. Learn more

Description

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews, course: Retailing Corporate Strategy / Corporate Strategy, language: English, abstract: "Strategy is defined as the determination of the basic long-term goals and objectives of an enterprise" (Chandler, 1990, p. 13). As the quote by Chandler suggests, strategy is concerned with the alignment of a corporation to the market in order to achieve its long-term targets. Therefore, the adoption of a strategic approach is essential for large organisations (especially retail organisations) as it is fundamental for the development of a company and consequently its success in the long run. With increasing differentiation in product portfolios, notably in the retail industry (e.g. with retailers like Marks & Spencer or Bhs both adding food to an existing non-food offer, or the grocery supermarket chains offering clothing and other merchandise categories) companies are more frequently separating their product range into several corporate divisions, which are also known as independent, market-oriented strategic business units (SBUs). In this strategy (business strategy), the strategy formulation (i.e. how the company can achieve a competitive advantage in each area of business) is carried out by the head of each business segment. The strategic alignment of each business unit is then determined by the top-level corporate strategy, where decisions are made by the upper management. Next to these two areas of strategy formation (i.e. corporate and business unit level), strategy can equally be developed from a functional viewpoint (also known as functional strategy) when making decisions as to which marketing concepts should be used or which capital equipment the company should employ to be flexible and cost-efficient for example. Within this multi-level structure of strategic decision-making there must

How long is Adopting a Strategic Approach Within Retail Organisations?

Adopting a Strategic Approach Within Retail Organisations by Robert Stolt is 33 pages long, and a total of 8,349 words.

This makes it 11% the length of the average book. It also has 10% more words than the average book.

How Long Does it Take to Read Adopting a Strategic Approach Within Retail Organisations Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 45 minutes to read Adopting a Strategic Approach Within Retail Organisations aloud.

What Reading Level is Adopting a Strategic Approach Within Retail Organisations?

Adopting a Strategic Approach Within Retail Organisations is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Adopting a Strategic Approach Within Retail Organisations?

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