How Long to Read Analysis of WH Smith's Retailing Strategy

How Long Does it Take to Read Analysis of WH Smith's Retailing Strategy?

It takes the average reader and 25 minutes to read Analysis of WH Smith's Retailing Strategy by Robert Stolt

Assuming a reading speed of 250 words per minute. Learn more

Description

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, University of St Andrews, language: English, abstract: The retail industry in the UK, as a relatively mature and oligopolistic sector, can be characterised by overcapacity, price-driven marketing, and a high concentration of firms (Morschett, Swoboda, & Schramm-Klein, 2005, p. 275). WH Smith has a history of over 200 years of development dating back to 1792 (Figure 6, Appendix). However, WH Smith is one of Britain’s leading retailers of today and known for its chain of High Street stores, travel outlets at airports, train stations, motorway service areas, hospitals, workplaces and bus stations selling books, stationery, magazines, newspapers, and entertainment products (WH Smith, 2009a). Most of WH Smith’s business outside the UK (United States, Canada, Australia, New Zealand, Hong Kong and Singapore) was subsequently sold as financial targets were not met. For the year of 2010, WH Smith is planning to expand its business to non-European markets (i.e. India), were it plans to open six outlet stores at the Delphi airport in 2010 (WH Smith, 2009b). This paper offers a case study of the UK retailer WH Smith. With regard to the structure of this essay, initially a short company overview will highlight WH Smith’s areas of operations. Thereafter, the company’s internal capabilities and its external environment will be examined in chapters two and three, respectively. This will then give the foundation for a substantial analysis of WH Smith’s positioning strategy. Recommendations on how to ameliorate the company’s strategy will be presented in chapter five. Finally, in a retrospective analysis of this paper the findings on the strategic development of WH Smith will be summarised and an outlook will be given in the concluding chapter six.

How long is Analysis of WH Smith's Retailing Strategy?

Analysis of WH Smith's Retailing Strategy by Robert Stolt is 25 pages long, and a total of 6,375 words.

This makes it 8% the length of the average book. It also has 8% more words than the average book.

How Long Does it Take to Read Analysis of WH Smith's Retailing Strategy Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 34 minutes to read Analysis of WH Smith's Retailing Strategy aloud.

What Reading Level is Analysis of WH Smith's Retailing Strategy?

Analysis of WH Smith's Retailing Strategy is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

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