How Long to Read Advanced Media Planning

How Long Does it Take to Read Advanced Media Planning?

It takes the average reader 1 hour and 52 minutes to read Advanced Media Planning by John R. Rossiter

Assuming a reading speed of 250 words per minute. Learn more

Description

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner alike. Although this book provides a novel and advanced approach to media planning, the basics are covered as well, making the book suitable for trainees. The authors argue that current media planning is still too conventional, that while reach and frequency are not incorrect, they are certainly too simplistic for modern media planning. This book introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Reach patterns are an entirely new concept. Effective frequency, while not new, needs proper definition and an operational formula for its calculation, both of which are provided here. Other new concepts are introduced and shown to be necessary for choosing an appropriate media strategy. The media planning software, `Media Mania', designed by Peter Danaher, can be downloaded using the following link: http://www.mbs.edu/Media-Mania-Software/.

How long is Advanced Media Planning?

Advanced Media Planning by John R. Rossiter is 112 pages long, and a total of 28,224 words.

This makes it 38% the length of the average book. It also has 34% more words than the average book.

How Long Does it Take to Read Advanced Media Planning Aloud?

The average oral reading speed is 183 words per minute. This means it takes 2 hours and 34 minutes to read Advanced Media Planning aloud.

What Reading Level is Advanced Media Planning?

Advanced Media Planning is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Advanced Media Planning?

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