How Long to Read Advertising Communications and Promotion Management

How Long Does it Take to Read Advertising Communications and Promotion Management?

It takes the average reader 10 hours and 40 minutes to read Advertising Communications and Promotion Management by John R. Rossiter

Assuming a reading speed of 250 words per minute. Learn more

Description

This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.

How long is Advertising Communications and Promotion Management?

Advertising Communications and Promotion Management by John R. Rossiter is 640 pages long, and a total of 160,000 words.

This makes it 216% the length of the average book. It also has 196% more words than the average book.

How Long Does it Take to Read Advertising Communications and Promotion Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 14 hours and 34 minutes to read Advertising Communications and Promotion Management aloud.

What Reading Level is Advertising Communications and Promotion Management?

Advertising Communications and Promotion Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Advertising Communications and Promotion Management?

Advertising Communications and Promotion Management by John R. Rossiter is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Advertising Communications and Promotion Management by John R. Rossiter on Amazon click the button below.