It takes the average reader 11 hours and 20 minutes to read Advertising: an Imc Perspective 4e by George E. Belch
Assuming a reading speed of 250 words per minute. Learn more
The fourth edition of Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices. This new edition is fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication systems. A third new chapter on Integration and Synergy demonstrates how these tools can be brought together to form a measurable, customer-focused IMC plan.
Advertising: an Imc Perspective 4e by George E. Belch is 680 pages long, and a total of 170,000 words.
This makes it 229% the length of the average book. It also has 208% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 15 hours and 28 minutes to read Advertising: an Imc Perspective 4e aloud.
Advertising: an Imc Perspective 4e is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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