It takes the average reader 29 hours and 20 minutes to read Advertising and Promotion: An Integrated Marketing Communications Perspective by Michael A Belch
Assuming a reading speed of 250 words per minute. Learn more
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a “big picture” approach to planning marketing and promotion programs and coordinating the...
Advertising and Promotion: An Integrated Marketing Communications Perspective by Michael A Belch is 1,760 pages long, and a total of 440,000 words.
This makes it 594% the length of the average book. It also has 538% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 40 hours and 4 minutes to read Advertising and Promotion: An Integrated Marketing Communications Perspective aloud.
Advertising and Promotion: An Integrated Marketing Communications Perspective is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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