How Long to Read Advertising and Promotion: An Integrated Marketing Communications Perspective

How Long Does it Take to Read Advertising and Promotion: An Integrated Marketing Communications Perspective?

It takes the average reader 14 hours and 37 minutes to read Advertising and Promotion: An Integrated Marketing Communications Perspective by Michael Belch

Assuming a reading speed of 250 words per minute. Learn more

Description

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

How long is Advertising and Promotion: An Integrated Marketing Communications Perspective?

Advertising and Promotion: An Integrated Marketing Communications Perspective by Michael Belch is 864 pages long, and a total of 219,456 words.

This makes it 292% the length of the average book. It also has 268% more words than the average book.

How Long Does it Take to Read Advertising and Promotion: An Integrated Marketing Communications Perspective Aloud?

The average oral reading speed is 183 words per minute. This means it takes 19 hours and 59 minutes to read Advertising and Promotion: An Integrated Marketing Communications Perspective aloud.

What Reading Level is Advertising and Promotion: An Integrated Marketing Communications Perspective?

Advertising and Promotion: An Integrated Marketing Communications Perspective is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Advertising and Promotion: An Integrated Marketing Communications Perspective?

Advertising and Promotion: An Integrated Marketing Communications Perspective by Michael Belch is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Advertising and Promotion: An Integrated Marketing Communications Perspective by Michael Belch on Amazon click the button below.