How Long to Read Analysis of Nokia's Corporate, Business, and Marketing Strategies

How Long Does it Take to Read Analysis of Nokia's Corporate, Business, and Marketing Strategies?

It takes the average reader and 54 minutes to read Analysis of Nokia's Corporate, Business, and Marketing Strategies by Arend Grünewälder

Assuming a reading speed of 250 words per minute. Learn more

Description

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Neuss, course: Marketing Strategies, 11 entries in the bibliography, language: English, abstract: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people's lives for the better. This is a huge responsibility and test for companies in the business. But Nokia's CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer's continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia's strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying. For most of Nokia's 140-year history the Finish company was a sprawling conglomerate making toilet paper, rubber boots, wooden flooring, telephone cable, and a bunch of other unrelated products. The firm entered the telecommunication business in the 1960s when it started making radio transmission equipment, and it strengthened its position in that industry during the 1980s when it introduced the first fully digital telephone exchange in Europe and introduced the world's first mobile car phone; though at 22 pounds the phone wasn't all that mobile and was marketed mainly as a business tool. Today Nokia is the world leader in mobility, leadin

How long is Analysis of Nokia's Corporate, Business, and Marketing Strategies?

Analysis of Nokia's Corporate, Business, and Marketing Strategies by Arend Grünewälder is 54 pages long, and a total of 13,716 words.

This makes it 18% the length of the average book. It also has 17% more words than the average book.

How Long Does it Take to Read Analysis of Nokia's Corporate, Business, and Marketing Strategies Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 14 minutes to read Analysis of Nokia's Corporate, Business, and Marketing Strategies aloud.

What Reading Level is Analysis of Nokia's Corporate, Business, and Marketing Strategies?

Analysis of Nokia's Corporate, Business, and Marketing Strategies is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

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