It takes the average reader 3 hours and 20 minutes to read Behind Ethical Consumption by Gianluigi Guido
Assuming a reading speed of 250 words per minute. Learn more
This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.
Behind Ethical Consumption by Gianluigi Guido is 200 pages long, and a total of 50,000 words.
This makes it 67% the length of the average book. It also has 61% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 33 minutes to read Behind Ethical Consumption aloud.
Behind Ethical Consumption is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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