How Long to Read The Salience of Marketing Stimuli

How Long Does it Take to Read The Salience of Marketing Stimuli?

It takes the average reader 5 hours and 17 minutes to read The Salience of Marketing Stimuli by Gianluigi Guido

Assuming a reading speed of 250 words per minute. Learn more

Description

In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products.

How long is The Salience of Marketing Stimuli?

The Salience of Marketing Stimuli by Gianluigi Guido is 308 pages long, and a total of 79,464 words.

This makes it 104% the length of the average book. It also has 97% more words than the average book.

How Long Does it Take to Read The Salience of Marketing Stimuli Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 14 minutes to read The Salience of Marketing Stimuli aloud.

What Reading Level is The Salience of Marketing Stimuli?

The Salience of Marketing Stimuli is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Salience of Marketing Stimuli?

The Salience of Marketing Stimuli by Gianluigi Guido is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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