It takes the average reader 5 hours and 54 minutes to read Brand Leadership by David A. Aaker
Assuming a reading speed of 250 words per minute. Learn more
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the...
Brand Leadership by David A. Aaker is 352 pages long, and a total of 88,704 words.
This makes it 119% the length of the average book. It also has 108% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 4 minutes to read Brand Leadership aloud.
Brand Leadership is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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