How Long to Read Managing Brand Equity

How Long Does it Take to Read Managing Brand Equity?

It takes the average reader 5 hours and 9 minutes to read Managing Brand Equity by David A. Aaker

Assuming a reading speed of 250 words per minute. Learn more

Description

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty....

How long is Managing Brand Equity?

Managing Brand Equity by David A. Aaker is 299 pages long, and a total of 77,441 words.

This makes it 101% the length of the average book. It also has 95% more words than the average book.

How Long Does it Take to Read Managing Brand Equity Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 3 minutes to read Managing Brand Equity aloud.

What Reading Level is Managing Brand Equity?

Managing Brand Equity is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Managing Brand Equity?

Managing Brand Equity by David A. Aaker is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Managing Brand Equity by David A. Aaker on Amazon click the button below.