How Long to Read Brand/Story

By Joseph Hancock

How Long Does it Take to Read Brand/Story?

It takes the average reader 3 hours and 49 minutes to read Brand/Story by Joseph Hancock

Assuming a reading speed of 250 words per minute. Learn more

Description

Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting ~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter ~Chapter objectives and discussion questions allow the reader to fully engage with the content Instructor Resources: ~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom ~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion

How long is Brand/Story?

Brand/Story by Joseph Hancock is 225 pages long, and a total of 57,375 words.

This makes it 76% the length of the average book. It also has 70% more words than the average book.

How Long Does it Take to Read Brand/Story Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 13 minutes to read Brand/Story aloud.

What Reading Level is Brand/Story?

Brand/Story is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Brand/Story?

Brand/Story by Joseph Hancock is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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