It takes the average reader 3 hours and 43 minutes to read Fashion Brand Stories by Joseph H. Hancock
Assuming a reading speed of 250 words per minute. Learn more
Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
Fashion Brand Stories by Joseph H. Hancock is 217 pages long, and a total of 55,769 words.
This makes it 73% the length of the average book. It also has 68% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 4 minutes to read Fashion Brand Stories aloud.
Fashion Brand Stories is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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