How Long to Read Burger King

How Long Does it Take to Read Burger King?

It takes the average reader 1 hour and 45 minutes to read Burger King by Anthony Vu

Assuming a reading speed of 250 words per minute. Learn more

Description

Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A-, Santa Clara University, language: English, abstract: Purchased in 2010 by 3G Capital Management, BK became privately owned with a single business corporate strategy. Immediately, the new ownership group set out to make impactful company-wide changes. The first change was the elimination of the firm's "King" mascot in 2011, which was seen as edgy and targeted towards young men in their teens and twenties. The new phase, which began earlier this year, consists of a drastic change in overall brand strategy to reposition BK as a broad and appealing restaurant in the QSR industry. To attract a wider audience, such as women and health-conscious customers, BK has added a significant amount of menu items including smoothies, coffee drinks, and salads. Furthermore, it has set out to remodel around 1,500 restaurants. In place of the previous mascot, BK has enlisted A-list celebrities (i.e., David Beckham and Selma Hayek) to advertise its products. Another strategy that they plan to implement is to sell almost all of its 1,300 corporate stores to franchise stores in an effort to protect itself from commodity-cost swings and fixed costs. With significant competition from both current as well as fast-growing QSRs (i.e., Five Guys Burgers and Fries, Panera Bread, and Chipotle Mexican Grill), BK's recent moves have been perceived as imitating the leader, McDonald's, rather than differentiating the company. While it remains to be seen whether or not the strategy is enough to grow the business, a potential concern is whether 3G Capital Management is looking for long-term growth or settling for marginal growth in the short-term to fund their exit from the company by going back to a public entity. The current strategy conveys that BK is in "catch-up" mode instead of trying to distinguish itself as a premier QSR. Considering both in

How long is Burger King?

Burger King by Anthony Vu is 104 pages long, and a total of 26,416 words.

This makes it 35% the length of the average book. It also has 32% more words than the average book.

How Long Does it Take to Read Burger King Aloud?

The average oral reading speed is 183 words per minute. This means it takes 2 hours and 24 minutes to read Burger King aloud.

What Reading Level is Burger King?

Burger King is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Burger King?

Burger King by Anthony Vu is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Burger King by Anthony Vu on Amazon click the button below.