How Long to Read Cause Related Marketing

How Long Does it Take to Read Cause Related Marketing?

It takes the average reader and 40 minutes to read Cause Related Marketing by Anna Lena Bischoff

Assuming a reading speed of 250 words per minute. Learn more

Description

Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hamburg (Lehrstuhl für BWL, insbesondere marktorientiertes Medienmanagement), course: Marketing, language: English, abstract: The combination of efforts of Profit-Organizations (POs) and Non-Profit-Organizations(NPOs) to benefit from a collaboration has gained increased attention throughout the last couple of years (Belch & Belch, 2004). Events such as the BP oil leak in the Gulf of Mexico, the Enron scandal or the fraudulent participation of investment banks in the most recent financial crisis have fueled the discussion of ethical codes of conduct for corporations, their social responsibility in society and thus their social commitment(Kotler & Lee, 2005), (Hess, Rogovsky, & Dunfee, 2002), (Horrigan, 2010). The contribution of business entities in social causes made them consider their possibilities to not only act socially responsible, but profitable at the same time (Zdravkovic,Magnusson, & Stanley, 2010). This called marketers to action, designing strategies that would highlight a company’s willingness to do good, advance the company’s reputable image, enhance customer retention and increase sales (ib.).The success of this new and uprising type of marketing, CRM, is determined by many factors, one of them being the fit of the collaborating partners (Fries, 2010). The aim of this work is the presentation of the current state of research of the success of CRM. A further objective of this thesis is the systematic elaboration of empirical studies to draw conclusions about possible effects on the success of CRM campaigns.

How long is Cause Related Marketing?

Cause Related Marketing by Anna Lena Bischoff is 40 pages long, and a total of 10,000 words.

This makes it 13% the length of the average book. It also has 12% more words than the average book.

How Long Does it Take to Read Cause Related Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 54 minutes to read Cause Related Marketing aloud.

What Reading Level is Cause Related Marketing?

Cause Related Marketing is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Cause Related Marketing?

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