How Long to Read Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause
By Anna Lena Bischoff
How Long Does it Take to Read Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause?
It takes the average reader and 44 minutes to read Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause by Anna Lena Bischoff
Assuming a reading speed of 250 words per minute. Learn more
Description
The combination of efforts of Profit-Organizations and Non-Profit-Organizations to benefit from a collaboration has gained increased attention throughout the last couple of years. Events such as the BP oil leak in the Gulf of Mexico, the Enron scandal or the fraudulent participation of investment banks in the most recent financial crisis have fueled the discussion of ethical codes of conduct for corporations, their social responsibility in society and thus their social commitment. The contribution of business entities in social causes made them consider their possibilities to not only act socially responsible, but profitable at the same time. This called marketers to action, designing a new type of marketing, CRM, that would highlight a company's willingness to do good, advance the company's reputable image, enhance customer retention and increase sales.The aim of this study is the presentation of the current state of research on the impact of fit on the success of CRM. A further objective is the systematic elaboration of empirical studies to identify interactions on the fit and draw conclusions about possible effects on the success of CRM campaigns.
How long is Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause?
Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause by Anna Lena Bischoff is 44 pages long, and a total of 11,176 words.
This makes it 15% the length of the average book. It also has 14% more words than the average book.
How Long Does it Take to Read Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause Aloud?
The average oral reading speed is 183 words per minute. This means it takes 1 hour and 1 minute to read Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause aloud.
What Reading Level is Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause?
Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause is suitable for students ages 8 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Where Can I Buy Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause?
Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause by Anna Lena Bischoff is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause by Anna Lena Bischoff on Amazon click the button below.
Buy Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause on Amazon