How Long to Read Concept Research in Food Product Design and Development

How Long Does it Take to Read Concept Research in Food Product Design and Development?

It takes the average reader 10 hours and 16 minutes to read Concept Research in Food Product Design and Development by Howard R. Moskowitz

Assuming a reading speed of 250 words per minute. Learn more

Description

Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called “fuzzy front end.” Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a “how to” business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics. Concept Research in Food Product Design and Development appeals to a wide variety of audiences: R&D, marketing, sensory analysts, and universities alike. Corporate R&D professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the “consumer-connection.” Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts.

How long is Concept Research in Food Product Design and Development?

Concept Research in Food Product Design and Development by Howard R. Moskowitz is 612 pages long, and a total of 154,224 words.

This makes it 207% the length of the average book. It also has 188% more words than the average book.

How Long Does it Take to Read Concept Research in Food Product Design and Development Aloud?

The average oral reading speed is 183 words per minute. This means it takes 14 hours and 2 minutes to read Concept Research in Food Product Design and Development aloud.

What Reading Level is Concept Research in Food Product Design and Development?

Concept Research in Food Product Design and Development is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Concept Research in Food Product Design and Development?

Concept Research in Food Product Design and Development by Howard R. Moskowitz is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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