How Long to Read Configuring the Field of Character and Entertainment Licensing

How Long Does it Take to Read Configuring the Field of Character and Entertainment Licensing?

It takes the average reader 4 hours and 57 minutes to read Configuring the Field of Character and Entertainment Licensing by Avi Santo

Assuming a reading speed of 250 words per minute. Learn more

Description

This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial logics and fantasies employed by the licensing field via its annual trade show, the Licensing Expo, this volume investigates how space and place are instrumental in both fortifying and exposing the political-economic, infrastructural, as well as ideological structures that constrain and enable participation in the licensing field. Further supplemented by participant observation and interviews with 23 industry professionals, the book explores how the licensing field understands its increasingly central role in the entertainment industry’s operations, and how it responds to changes in retail environments, digital platforms, and international markets, phenomena which have required a recalibration of the field’s occupational identity. An exploration of an understudied aspect of the entertainment industry, this book will primarily appeal to scholars within media studies, and those studying media industries, media franchises, and media work cultures. It will also be of interest to people studying consumer culture, brand culture, advertising, organizational communication, as well as fan cultures.

How long is Configuring the Field of Character and Entertainment Licensing?

Configuring the Field of Character and Entertainment Licensing by Avi Santo is 288 pages long, and a total of 74,304 words.

This makes it 97% the length of the average book. It also has 91% more words than the average book.

How Long Does it Take to Read Configuring the Field of Character and Entertainment Licensing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 46 minutes to read Configuring the Field of Character and Entertainment Licensing aloud.

What Reading Level is Configuring the Field of Character and Entertainment Licensing?

Configuring the Field of Character and Entertainment Licensing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Configuring the Field of Character and Entertainment Licensing?

Configuring the Field of Character and Entertainment Licensing by Avi Santo is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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