How Long to Read Selling the Silver Bullet

How Long Does it Take to Read Selling the Silver Bullet?

It takes the average reader 5 hours and 34 minutes to read Selling the Silver Bullet by Avi Santo

Assuming a reading speed of 250 words per minute. Learn more

Description

Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters' reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger's decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field's development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.

How long is Selling the Silver Bullet?

Selling the Silver Bullet by Avi Santo is 332 pages long, and a total of 83,664 words.

This makes it 112% the length of the average book. It also has 102% more words than the average book.

How Long Does it Take to Read Selling the Silver Bullet Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 37 minutes to read Selling the Silver Bullet aloud.

What Reading Level is Selling the Silver Bullet?

Selling the Silver Bullet is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Selling the Silver Bullet?

Selling the Silver Bullet by Avi Santo is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Selling the Silver Bullet by Avi Santo on Amazon click the button below.