How Long to Read Consumer Behaviour Analysis. The "Innocent" Smoothie

How Long Does it Take to Read Consumer Behaviour Analysis. The "Innocent" Smoothie?

It takes the average reader and 28 minutes to read Consumer Behaviour Analysis. The "Innocent" Smoothie by Charlotte Brodtkorb

Assuming a reading speed of 250 words per minute. Learn more

Description

Seminar paper from the year 2012 in the subject Sociology - Consumption and Advertising, grade: 1,3, European Business School London / Regent's College, course: MKT6A7 - Consumer Behaviour, language: English, abstract: This report examines consumer behaviour in the context of the purchase of a smoothie produced by market leader Innocent Drinks. Based on a hybrid segmentation approach, the company is targeting a group amenable to the consumption of health foods in terms of preferences and resources. Benefitting from a strong position in the children's as well as in the adults' smoothie sector, Innocent build on their first-mover advantage by maintaining an original brand image characterised by friendliness and approachability through utilisation of marketing mix elements. Pricing strategies and communications mix are tailored to the target segment. Innocent successfully compete on differentiation, focussing on product quality and sustainble business practice. It is, however, suggested that they publicise their CSR initiatives on a broader scale and and target children more directly for their "Kid's Smoothie".

How long is Consumer Behaviour Analysis. The "Innocent" Smoothie?

Consumer Behaviour Analysis. The "Innocent" Smoothie by Charlotte Brodtkorb is 28 pages long, and a total of 7,224 words.

This makes it 9% the length of the average book. It also has 9% more words than the average book.

How Long Does it Take to Read Consumer Behaviour Analysis. The "Innocent" Smoothie Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 39 minutes to read Consumer Behaviour Analysis. The "Innocent" Smoothie aloud.

What Reading Level is Consumer Behaviour Analysis. The "Innocent" Smoothie?

Consumer Behaviour Analysis. The "Innocent" Smoothie is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Consumer Behaviour Analysis. The "Innocent" Smoothie?

Consumer Behaviour Analysis. The "Innocent" Smoothie by Charlotte Brodtkorb is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Consumer Behaviour Analysis. The "Innocent" Smoothie by Charlotte Brodtkorb on Amazon click the button below.