How Long to Read Introducing Skincare by La Prairie to the Swedish Market

How Long Does it Take to Read Introducing Skincare by La Prairie to the Swedish Market?

It takes the average reader and 30 minutes to read Introducing Skincare by La Prairie to the Swedish Market by Charlotte Brodtkorb

Assuming a reading speed of 250 words per minute. Learn more

Description

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, European Business School London / Regent's College, course: MGT6B2 - Luxury Brand Management and Interantional Events, language: English, abstract: This report analyses the skincare brand La Prairie based on theoretical concepts around luxury brand management. It also features a brief analysis of Sweden's potential as a market for luxury goods and proposes a launch strategy for the brand's skincare products in this market. As it is practically impossible to be the only supplier of certain product category in today’s globalised market place, this definition emphasises the importance of creating a unique position for the luxury brand that makes consumers perceive it as incomparable to potential competitors. With regards to portraying an image of superiority in terms of scarcity, sophistication and good taste, Kapferer and Bastien introduce the “Anti-Laws of Marketing” to be followed in luxury branding, which mainly aim at building and maintain the brand’s equity by evoking impressions of the brand’s offerings being highly exclusive and desirable. By following the majority of these anti-laws, superpremium beauty brand La Prairie has managed to establish itself in a position that implies superiority across many international markets. Taking into account the importance ascribed to a strong global presence by Chevalier and Mazzalovo in terms of the “radiance” aspect of brand equity, it seems curious that the brand has not yet launched in Sweden’s lifestyle and tourism hub Stockholm. The city boasts two high-end department stores (NK and Ahléns) which would be fitting locations for the brand’s store-in-store concept.

How long is Introducing Skincare by La Prairie to the Swedish Market?

Introducing Skincare by La Prairie to the Swedish Market by Charlotte Brodtkorb is 29 pages long, and a total of 7,511 words.

This makes it 10% the length of the average book. It also has 9% more words than the average book.

How Long Does it Take to Read Introducing Skincare by La Prairie to the Swedish Market Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 41 minutes to read Introducing Skincare by La Prairie to the Swedish Market aloud.

What Reading Level is Introducing Skincare by La Prairie to the Swedish Market?

Introducing Skincare by La Prairie to the Swedish Market is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

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Introducing Skincare by La Prairie to the Swedish Market by Charlotte Brodtkorb is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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